Our story

Roohi

my soul

A wearable emotion

Roohi creates joyful fine jewelry that becomes part of everyday life. Each piece is meant to feel intimate and alive — not waiting for an occasion, but celebrating the woman who wears it.

Born in Dubai, the brand lives at the meeting point of quiet luxury and color: Cartier elegance, Van Cleef poetry, Loewe creativity, Jacquemus playfulness — and modern femininity.

Materials

  • 18k yellow gold
  • Natural diamonds
  • Natural colorful sapphires
  • Occasionally emeralds and rubies

For women who buy jewelry to celebrate themselves.

Ships from Dubai

Carefully packed & tracked

Secure checkout

Encrypted payments via Stripe

Made to celebrate you

Fine jewelry for everyday joy

Concierge care

WhatsApp & email support